5 Simple Tips To Double Your Google Adsense Revenue
This year has been very fruitful. In particular, the advertising revenue for the Mr.Gadget website is now doing 4-figures every month, which is very pleasing since I only opened advertising slots in May this year. While far from being a 6-figure blogger, I can now comfortably pay for my daily-latte-fix without negatively affecting my personal budget.
Having sold all advertising slots for the next 6 months, I thought it was an opportune time to take a closer look at Google Adsense revenue again since it was my the first advertising programme I signed up with. I installed it over 4 years ago with acceptable, not super, results.
Here’s my graph of earnings over 4 years (2004 – 2008):
As you can see, revenue has been up and down over the years never clearly breaking the $10 mark at any point. However, with a little over 2 hours worth of tweaking on the weekend, you’ll see that August 2008 improved remarkably; where we are hitting over $20 a day now.
How did I achieve the significant increase in Google Adsense revenue?
Let me explain it in 5 simple-to-follow tips below:
1. Embed an Adsense block within your posts: Even though it sounds obvious, the vast majority of blogs that incorporate Adsense ads implement them anywhere but within the content. Visitors come to your blog to read the content not the advertisements so it makes sense to position them as close together as possible.
In the past, I always strayed away from doing this type of thing as I thought it would make the site appear unprofessional and leave a bad impression on readers. However, “returning visitor” statistics show that the number of new or loyal readers has not changed that much at all.
The most effective block has been the 336 x 280 text block. If you have enough room, hang/float it to the left as this is the natural way we read documents and it’ll help grab the attention of the reader. If you don’t have enough room just put the block between heading and text. See my example from the Mr.Gadget website below:
2. Use transparent borders around your ads: By this I mean, Adsense ads work best when they look like they’re a natural part of your blog. One way you can disguise them is not to have the border appear around them. To do this, find the color of the background in your CSS (in most cases white #FFFFFF) and use this as the border color.
In the above picture, I only put the red border to show you where the Google Adsense ad was, not to go against my own advice 
3. Use text blocks rather than images: Unfortunately there aren’t many advertisers in the world who know how to capture their target audiences through image creatives. That’s why the good ones get paid so much! I have had _some_ success with image ads but the lion share of Adsense revenue has come from text ads.
4. Track your different format Ads via Channels: Once you’ve finalised a Google Adsense ad, create a Channel with a name to associate with that ad. For example, for a large 336×280 text block you could call the channel “<websitename>MainInPostTextBlock”. You’ll then be able to quickly assess it’s performance compared to any other ads that you put up. I can’t believe that it took me 4 years to start doing this.
5. Format your ad to blend in with rest of your site: Like step #2, this step talks about integrating your ad with the rest of your site. Specifically, ensure the color of your ad title is same as your post title; link text same as your hyper links and text the same color as your post text.
Tweak your Google Adsense Today
Whether your blog gets 100 visitors a day or 10,000, I guarantee that you’ll see an improvement in your Google Adsense revenue by implementing the above. In my case, I doubled revenue with only a couple hours worth of work.
Monitor & Tweak your Google Adsense at least monthly
After seeing the amazing results of my last Google Adsense tweak, I’ll be reviewing and tweaking performance again in 30 days – no way, I’m going to let it run for another 4 years knowing that there’s always the chance to improve it!
*Note to self: Need to work on Google Search on site next…
Keen to hear if this helped you or of any other Google Adsense tips you may have!
References:
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11 Responses to “5 Simple Tips To Double Your Google Adsense Revenue”
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The most important point here is that you need to test as much as possible. Making small tweaks can sometimes have huge impact. I would not wait 30 days before your next change, as you can often see results immediately. For info on the distinction between making changes and testing, see my post on the matter
Hi Danny,
Thanks for your comments. Yes I haven’t gone much into my tweaking methods or exact timings. Also see above that I say check _at least_ monthly. I agree you should be monitoring these everyday if you are serious about increasing your Adsense revenue.
Check out Danny’s site guys, more great Adsense info
thanks for providing information,i will impliment your idea in my site
Arnold
First thanks for stopping by our blog and commenting on the SocialMarker post I did.
Second, great post. I was actually doing some adsense reading right before I clicked through your link from the comment you left. This is a nice starter list for anyone making a few bucks here and there and wanting to step it up – which would be me.
I’ve never really focused on adsense, but as I spend more time online the more I see it being an integral part of my revenue stream in the upcoming months.
Hello Elijah! Yes I highly recommend it. Please let me know how you go with it and if I can help.
Cheers,
Arn
[...] 5 Simple Tips To Double Your Google Adsense Revenue [...]
I have been struggling with Adsense for a while. I get insanely high impressions with slim to none clicks, would you care to email me so we can talk about this? I would be glad to link back to you on my site if you somehow could help.
Thank you,
Visin
http://www.azerothnow.com
Hi Arnold,
A simple and great tips. I read so many article about double our Adsense earning here and there, but it’s not straight forward as yours.
Thank you.
links for 2008-10-24…
5 Simple Tips To Double Your Google Adsense Revenue : Arnold Aranez Dot Com
(tags: adsense)
Meek not geek – Interview with Michael Meeks of OpenOffice.org | Tux Deluxe
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thanks 4 nice nice tips